Without a doubt social media is changing our lives. Is is no longer that we should adapt to "IT", but rather "IT" has already impacted us. The label "Social" is likely an unfit adjective as well. It is no longer personal, no longer professional. The blending of newer, or rather the newer and most recent, media into our lives happens with our little control over it. It used to be Myspace, now its Facebook. What's around the corner? There are so many similar or niche solutions that may rise to the top tomorrow, or even tonight. Can you believe emails are becoming old fashioned?
Corporations, small and large, are searching how to exploit this all. Branding, customized customer relationships, more frequent contact with the customer, internal communication activity improvements.... the list goes on.
The traditional perspective of social connections is being redefined across all boundraries. Families, extended families, private industries, schools, and yes even into churches.
AND.... Technology is growing at a terrific pace in parallel. Phones are now super "smart", and siginificantly more intellegent than previous 'smart' ones. We can't live without the nonverbal aspect of what they do or allow us to do --- texting, tweeting, our personal calendars giving us notifications on the fly.
Check out this video. It provides an amazing perspective of the growth of social media.
Video: Social Media Revolution
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