The PM Network magazine, March 2010, has a great article by Chauncey Hollingsworth: "Making Your Mark. In a world full of the slick sell, project managers need to create their own distinct brands."
It notes several valuable thoughts.
• Building a good reputation. Leading efforts with best practices, knowledge, skills
• Marketing yourself, self promotion
• Integrity. Believing in yourself
• Being unique in the qualities your portray
• Execution, i.e., performance, not hype
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